Delivering a great campaign is the part that gets the creative juices flowing, but planning that campaign is vital. This online workshop will cover the crucial elements of a comprehensive marketing plan.

It will cover all that you need to know — from identifying the best platforms for you, to preparing a schedule, adapting that schedule according to your needs, and then evaluating your campaign success.

What will I gain?

• An understanding of the importance of a marketing plan
• Practical guidance on how to approach creating your plan
• Ideas to put in place for you and your team

Who is it for?

AMA members who deliver campaigns, or who manage staff who deliver campaigns, and would like to gather tools for planning.

For more information or to book your place, please visit the AMA website.