Communications Manager, Parental Leave Cover

GEM

Region: London

Salary / Fee: From £17,100 to £17,100 £28,500 FTE (pro rata salary of £17,100)

Job Type: Part-time 9 month contract, parental leave cover

Closing Date: 15/3/21

Link / Contact details to apply

To apply please send a CV and two-page cover letter to GEM via office@gem.org.uk. The deadline for applications is 15th March at 5pm. Virtual interviews via Zoom will take place on the 22nd March.

Summary       

The GEM Communications Manager is responsible for leading on GEM’s communications, digital developments, website, publications, conference / events (online and in person).  This role helps to deliver the GEM membership strategy, ensuring and communicating member benefits and supporting the GEM network of area representatives. The role also contributes to advocacy for GEM working with a range of partners and supports GEM’s professional development programme including training and resources across all four nations of the UK.

  1. About GEM

GEM champions excellence in learning within museums, heritage and cultural settings. GEM is a membership organisation with members, publishing two Case Studies, one Journal of Education in Museums and twelve eNews every year, and providing nationwide training, networking, advocacy and support to those involved with managing and delivering heritage learning. In the Now and the Future: Review of Formal Learning in Museums report published by ACE in 2016, GEM was named as the top provider of CPD for museum learning and GEM has expanded its CPD programme to include online learning and webinar workshops, supported by the Communication Manager.

GEM’s vision is of a connected and equipped community of people enabling learning across museum, heritage and cultural settings, creating inspiring experiences, relevant for everyone; that promote equality – transform and enrich lives.

GEM is a membership organisation and is a registered charity, company limited by guarantee and is governed by a board of nine trustees.  GEM’s activities are delivered in partnership with around 30 area representatives across the UK who organise a variety of training and networking events both locally and digitally.

The Communications Manager will report to the Director, working closely with GEM’s Office Manager and Finance and Operations Manager, contributing to the work of the GEM Board Task and Finish Groups.

  1. Key Responsibilities

The Communications Manager is responsible for leading on GEM’s communications through its digital content and strategy including the GEM eNews, GEM Update mailers, website maintenance and updating, webinar logistics including supporting area representative events and online training, publications and content on social media raising GEM’s profile and ensuring effective dialogue with members and partners. A key aspect of the role includes marketing all of GEM’s offers in line with the new membership strategy devised in 2020 to ensure membership growth and renewals.

The postholder will be an effective advocate for GEM and will support GEM’s membership strategy to ensure that GEM continues to grow and develop its membership. The Communications Manager will also lead on GEM’s annual conference (or digital equivalent), the sharing of resources online and through publications. The Communications Manager will help promote GEM’s professional development activities and projects including those in partnership with other organisations.

As Area Rep events and communications continue (successfully) towards going digital, upskilling the volunteers to deliver these events and supporting them will be a key aspect of the role.

COMMUNICATIONS

  • Lead on GEM’s digital strategy with guidance and support from the Digital Task and Finish Committee, enabling GEM members to share resources through the website and through publications and events as well as utilise digital technologies for learning and professional development.
  • Promote funding and sponsorship in line with funder guidelines through press releases and funder acknowledgement.
  • Maintain and develop GEM’s website include monthly intensive updates (1 day blocked off) to keep content relevant, fresh and continue to increase the number of monthly active users.
  • Develop social media channels to disseminate GEM’s messages and programmes to the museums and heritage learning sector. Consistent updates and exploration of new platforms and initiatives to keep followers engaged.
  • Maintain GEM’s social media and blog strategy to ensure consistent tone of voice for “takeovers” and “guest blogs”.
  • Liaise with the JISCMAIL administrator to maximise the benefits of this platform for GEM, ensuring that the GEM team regularly post job advertisements and where appropriate, contributing to the conversations.
  • Contribute to the successful delivery of the GEM Membership Strategy, recruiting new members, communicating special offers and new membership rates, converting lapsed members into members and retaining members through well communicated membership benefits.
  • Lead on the design & production of GEM’s publications (eNews, Case Studies, Journal) to a high standard developing online access.
  • Ensure that GEM increases its earned income and operates effectively and according to deadlines for example with regards to requests for job and supplier advertising supporting the GEM Office Manager.
  • Support the delivery and communications for the GEM AGM and lead on the planning, organisation and marketing of GEM conference 2021 (exploring options for digital as well as an in-person event) working with a Conference Task and Finish Group.
  • Advocate for GEM and the museum learning sector at meetings and events, helping to recruit new members and representing the voice of heritage learning as part of       consultations and policy initiatives as required.
  • Manage the Communications and Conference budgets and contribute to the successful delivery of the GEM Annual Plan & Business Plan focusing on generating income and meeting key performance targets.
  • Lead on the implementation of the new GEM CRM membership database working with GoodCRM.
  • Recruit and manage volunteers to support GEM’s communications, conference and other initiatives.
  • Manage and upskill GEM Area Reps to be able to deliver engaging online events and maintain digital communications with their networks promoting membership in all nations and areas of the UK.
  • Contribute to the day-to-day operations of GEM as required, working closely with the GEM team and GEM’s Trustees (for example as required monitoring the office inbox).
  • Prepare quarterly reports to update Trustees, Stakeholders, Project Partners on developments around GEM’s communications, publications and conference.
  • Deputise for the Director as required, attending meetings and supporting new initiatives.

CONTRIBUTE TO GEM’s LEARNING PROGRAMMES

  • Work with GEM’s Director to create & market bespoke webinar programmes
  • Work with Course Directors to ensure the smooth running of GEM programmes online, enabling course directors to take advantage of new platforms and tools and providing support as required.
  • Lead on developing the GEM online resources, including producing CPD resources and seek out others to signpost.
  • Highlight opportunities to improve the professional status of learning roles in museums and heritage sites.
  • Work with GEM’s Director, help to develop partnerships including sector movements and relationships for GEM, attending meetings as required.
  • Advocate for GEM and the museum learning sector at meetings and events, helping to recruit new members and representing the voice of heritage learning as part of consultations and policy initiatives as required.

GENERAL

  • Support the Director with the evaluation and legacy planning of the NLHF project, A Stronger GEM for a Stronger Sector and support other project funding delivery and evaluation as required.
  • Contribute to the day-to-day operations of GEM as required, working closely with the GEM team and GEM’s Trustees helping to answer enquires as required. 

Skills, abilities and experience required:

  • Understanding of the museum and heritage learning sector
  • Excellent organisational skills and ability to work to deadlines, budgets and performance indicators
  • Independent self-starter who can work independently and as part of a small team
  • Experience in WordPress website management and Google Analytics
  • Keen sense of design and ideally graphic design experience and familiarity with Adobe InDesign and Photoshop.
  • Strong marketing skills with experience in using Mailchimp and managing multiple organisational social media platforms.
  • Experience of organising events and meetings including professional development events/skills training
  • Experience in managing & evaluating projects and programmes on time and within budget
  • Excellent communication skills, interpersonal skills and experience of communicating in a range of formats including on social media
  • Strong digital, ICT and CRM skills
  • Excellent administration and record keeping skills including ability to take minutes and follow set processes and procedures including GDPR & health and safety
  • Ability to work with a wide range of people and as part of a team
  • Expertise in consulting and involving people in programmes
  • Ability to make efficient and effective use of time, and to plan and prioritise work, often under pressure
  • Attention to detail, copy writing & proof-reading expertise
  • Ability to maintain records, report reports and provide information for Trustees and funders as required
  • Experience and skills in event management
  1. Terms of Employment

This role is a permanent contract 3 days a week (22.5 hours per week) on an annual salary of £28,500 FTE (pro rata salary of £17,100) effective from the 3 May 2021 – 18 February 2022. The post holder will be expected to work a 7.5-hour day.  The pro rata holiday entitlement for this role is 10 days in addition to UK bank / public holidays and the GEM office shutdown between Christmas and the New Year.  GEM contributes up to 5% of an employee’s salary towards the NEST pension scheme.

The Communications Manager will report to the GEM Director.  The post holder may be expected to travel to meetings and professional development events across the UK – this will involve some overnight stays.  Travel and subsistence expenses will be reimbursed according to GEM guidelines.  The post will be based remotely, however the post holder is expected to attend meetings in the office at The Joiners Shop, Chatham Historic Dockyard, Kent as required.

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