Kids in Museums: Creating digital content for children and families

According to The Audience Agency’s Digital Audience Survey, 64% of respondents say that they are viewing more arts and cultural content online during this period. And this is not just existing audiences: 40% of high frequency website visitors to museums have never physically attended the organisations.

While COVID-19 is prevalent, it is likely that families will continue to rely on digital content to access culture for a long time. Some families are still shielding and the majority of schools, according to Bridge England Network’s National School Survey, don’t predict being able to make visits or receive visitors until Spring 2021.

With that in mind, Kids in Museums wanted to explore what makes great online content for children, young people and families. During the summer, they asked families to nominate their favourite online activities from museums for our Family Friendly Museum Award From Home.

They gathered learnings from the museums shortlisted for their award about how they created some of most popular online content and activities for families to enjoy together.