Fundraising and Income Generation

Are you looking for the tools and skills to build well-funded, resilient and sustainable learning programmes? Then this course is for you!

This course equips learning professionals with the tools and skills that will enable the building of well-funded, resilient and sustainable learning programmes in the short, medium and long-term.

“I have already started to think more strategically about fundraising and have two practical scenarios that I am going to apply the theory I learned to. I am also much more aware of how we approach things like commissioning and ensuring we have full cost recovery on our projects.” – Past participant

Who is it for?
This course is aimed at mid-career professionals with responsibility for planning, delivering or managing learning programmes across the heritage sector.  It is most suited to those already involved in fundraising and income generation in their organisation, especially those looking for ways to improve or build upon their practice.

Who runs the course?
The course director is Jane Avison.  Jane is a heritage and cultural learning specialist with 20 years’ experience across national and regional museums and historical buildings.

When & where is it?
The course will combine a one-day workshop with personal work and ongoing peer discussion to give you the most beneficial learning experience possible. The workshop will be a mix of discussion and sharing of perspectives/experiences, practical working in small groups and some presentation of theory and case studies by the course director. It will also facilitate the building of a peer group to support you through the follow up activities.

*Email to register your interest

Course fee?
It is £125 for GEM members and £160 for non-members, which includes tuition, course materials, lunch and refreshments during the workshop.

How to apply?
This course is not scheduled for 2020 but can be run upon request. For more information, please contact

We will be running future courses, so please Join GEM to receive the latest updates! 

This course was developed in 2017 with thanks to Arts Council England funding. 

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