Engaging with Schools: From Planning to Evaluation

The bookings for this course are now open. Book your place here.

Course dates: Mondays 3, 10, 17, 24 June 2024 (3 – 4.30pm)

This course will help you to become familiar with the needs of schools, discover effective marketing techniques and learn about how you can work in partnership to develop a successful programme.

Who is it for?


This course is for museum learning practitioners who are interested in deepening their knowledge of working with schools audiences. This course provides a great introduction to all aspects of engaging schools in museum learning programmes.

Who runs the course?

This four-week online course is run by Kara Wescombe Blackman, museum learning expert with over two decades of experience of working with collections, exhibitions and museums. With responsibility for learning, public programmes and visitor services for a number of prestigious museums in different settings, she has wide-ranging insights and practical experience to share, from engaging new audiences to creating new museum and learning spaces.

When & where is it?

This virtual course will take place over five weeks and will be run online through a series of virtual lectures. There will also be a possibility to engage with the recorded sessions afterwards.

Course Structure

Session 1: About Schools

Develop an understanding of different kinds of schools and about the primary and secondary school day and annual planning cycle so that you can plan and promote sessions more successfully. In this session we will also discuss the importance of getting to know local schools and successful marketing approaches you can use for different budgets.

Session 2: Developing programmes

Improve your knowledge of how to use collections and exhibitions to develop your programme, and how to involve teachers in creating your programme to meet their curriculum objectives. In this session we will also look at the primary, secondary curriculum, safeguarding and practical logistics.

Session 3: Delivering programmes

Explore how to deliver programmes and what makes a good learning experience for children. Grow your understanding of SEND and Quality First Teaching and how to ensure all your sessions can be differentiated to be inclusive. In this session we will explore the importance of writing good session plans and how to effectively involve and train freelancers and volunteers

Session 4: Evaluation and marketing

In this session learn about the value of self-assessment and tools you can use to evaluate programmes. Gain tips on how to promote your school programmes and how to work effectively with schools to promote your other programmes.

Course Fee:

£140 – GEM Members

£180– Non-members

Please note that a £30 fee applies if you cancel your booking.

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