Do you want to better promote your heritage site as a great place for children and families?

About this event

Communicating well to families is the fifth point of our Kids in Museums Manifesto. This means letting them know about the great things you have to offer them, before, during and after their visit.

In this online webinar, we will look at the most effective ways you can present your organisation as a family friendly venue and promote your work to a family audience.

We’ll share best practice from across the sector, including talks from the London Museum of Water & Steam about their dynamic social media content and Xplore! about their approach to marketing to families.

The webinar will cover:

tailoring your communications and website for families
creating social media content that appeals to families
understanding and growing your family audience.

This training event will be delivered virtually on Zoom over one half-day session (two and a half hours with a short break). This session will be delivered in English with bilingual slides, with an option to provide a Welsh language interpreter.

Run in partnership with the Federation of Museums and Art Galleries of Wales and generously supported by the Welsh Government.

Who should attend?

This training is aimed at those working in small and medium size museums who do not have specialist marketing or press experience. This webinar is for staff and volunteers from Welsh museums only.