Llewela Selfridge
Location
East of England
Specialism
Creative learning and programming 
Audience development
Evaluation
Diversity and Inclusion
Mental health first aid trained
Safeguarding lead
About
Llewela has 30 years’ experience working with diverse audiences in heritage and culture across Learning, Programming, Audience Development and Project Evaluation.
More Details
I am a specialist in learning, public programming, communication and evaluation. I am particularly good at accessing hard to reach audiences. I am passionate about creative programming and its ability to change lives. I have worked in Heritage and Culture for over 30 years at local, regional, national and international levels developing, designing and delivering sector leading diverse, ambitious and creative programming for a variety of audiences and communities.
In my role at the Imperial War Museums I was the lead on the national schools and family programme and worked in collaboration with academic professionals, interpretation designers, creative suppliers and expert partners such as Mathew Bourne New Adventures and 14-18 Now. My remit was to embed digital into all the learning programmes for example Documentary Challenge and The Ministry of Memory.
As an ex-Head of History and now school governor I have excellent background experience in pedagogy and am able to work with confidence in a school environment. I am successful in engaging with multiple stakeholders, and am particularly good at motivating diverse multi-disciplinary teams to reach a common goal and effecting change in working practices.
I am Mental Health First Aid trained and the safeguarding lead for my local church benefice.
Working on my own:
I worked with schools in Essex to develop the Snapping the Stiletto resource for Essex County Council. I am working with Walsall Arts for All on a creative arts programme looking at improving social cohesion. I am also working with Miranda Ellis and Shirley Collier to evaluate the NHLF programme at Bawdsey Radar.
Previous freelance clients:
For Colchester and Ipswich Museums Service – evaluated ‘Out on the Open’ (a partnership with Highwoods Country Park and the homeless), ‘100 united’ (partnership with Looked after Children Colchester Borough Council) and a partnership with First Site at the Minories an art programme with the Women’s Refuge in Colchester, Life beyond the Label
For Suffolk Museum Service: Delivered ‘Thursday Club’ for adults with learning difficulties (Gainsborough’s House), The Silver Surfers over 60s Art Programme (at Gainsborough’s House, Leiston Long Shop, National Race Horse Museum), Under 5s Creative Programme and worked with Mid Suffolk Light Railway Museum to develop an Education programme.
Developed and delivered a Customer Care NVQ Level 1 course to PASTEL youth group for future supported employment in partnership with Leiston Long shop Museum.
Clients include the Imperial War Museum and Manchester University, The Research Centre for Museums and Galleries (Leicester University), Colchester and Ipswich Museums, Birmingham Museum Service, Suffolk Museums Service, Suffolk Records Office and the Bangladeshi Community of Ipswich.
Previous employment:
Imperial War Museums – Executive Producer for Schools and Family Learning
Stoke College – Head of History
Imperial War Museum – Outreach Learning Officer for HMP ‘Changing Times’ programme
Colchester Museums – Education and Marketing Manager
Science Museum – Education Officer
Royal Ontario Museum – Education Officer
Contact
Llewela Selfridge 
[email protected]
0791 007 4166
01284 830442
